HP, a legacy brand known for computing and printing products, wanted to engage younger audiences through Snapchat. The trouble was: they weren’t sure how to connect their current brand with the Snapchat story format. To help, our team developed the What the Tech Wednesday (or WTTW) series. Posted every Wednesday, this educational series shared tech information in a fun and approachable way (while also promoting HP products). I helped with concepting as part of a writers room—and even performed in a few of the weekly episodes.